A focused cold email and LinkedIn DM model to put Liard's machining, certified welding, and turnkey industrial equipment capabilities in front of the right buyers.
Liard already has the proof: 40 years of experience, a 40,000 square foot facility, 5-axis machining, certified welding, and turnkey project execution. The next opportunity is building a repeatable way to reach more OEMs, industrial equipment builders, and maintenance-heavy manufacturers that need those capabilities.
// Built for qualified conversations, not mass outreach.
Liard solves problems that industrial buyers already understand. Delays, supplier handoffs, hard-to-source replacement parts, machining precision, welding quality, and equipment uptime are not abstract problems. They affect production.
Liard helps with real production problems: complex parts, repair needs, equipment builds, certified welding, and machining that has to be done right.
OEMs, industrial equipment builders, plant managers, maintenance leaders, and engineering teams can be identified and targeted through cold email and LinkedIn.
Liard has facility scale, equipment, certifications, and decades of experience. Outbound does not need to invent a story. It needs to put the right story in front of the right people.
Liard does not need generic lead generation. It needs a focused account-based outreach system that connects its capabilities to the right industrial situations.
Four buyer profiles match Liard's strongest work. Each one has a clear operational pain that maps directly to a Liard capability.
Companies building machinery, processing systems, feeders, conveyors, material handling equipment, and custom industrial systems.
They need reliable machining, welding, assembly, and supplier coordination.
Pulp and paper, sawmills, aggregate, cement, recycling, food processing, mining support, and heavy manufacturing.
Critical parts fail, repairs are time-sensitive, and delays affect production.
Manufacturers that need large, awkward, high-value, or hard-to-machine components.
Standard shops cannot handle the complexity, size, tolerance, or full process.
Canadian and US companies that want a reliable North American supplier for custom industrial work.
Long supplier chains, offshore delays, poor communication, and too many handoffs.
The messaging should not lead with "machining services." That sounds like every other shop. The campaign should lead with the operational problem Liard solves.
When welding, machining, finishing, and assembly are split across multiple vendors, projects slow down.
Liard keeps more of the process together through machining, welding, assembly, finishing, and turnkey delivery.
When a critical part fails, the issue is not just making the part. It is speed, accuracy, and getting production moving again.
Liard supports replacement parts, repair work, and complex machining for industrial equipment.
Some parts are too large, awkward, or complex for standard machining workflows.
Liard has 5-axis complex machining and large-part capacity for industrial components.
Welding and machining must be planned together when precision matters.
Liard's welders and machinists work from the same facility, reducing handoff issues and improving the final result.
Industrial equipment builds become harder when the buyer has to coordinate every supplier.
Liard can manage raw materials, external suppliers, welding, machining, assembly, finishing, and delivery.
Two channels, one system. Email scales reach across target accounts. LinkedIn reinforces credibility with the people who matter most.
Short. Specific. Built around one operational pain.
Working with industrial equipment teams, one issue comes up a lot.
The build gets split across welding, machining, finishing, and assembly vendors.
That creates delays, extra handling, and more room for mistakes.
Liard handles complex machining, certified welding, and mechanical assembly from one facility in Joliette.
Worth sending over a few examples of the work they handle?
// This is intentionally short. The goal is not to explain everything. The goal is to start a relevant conversation.
Three phases. Predictable steps. The outbound system goes live in week five.
Leads By Me builds and runs the outbound system. Liard handles the sales conversation once interest is created.
This should not be judged by vanity metrics. The right measurement is whether the campaign creates qualified conversations with companies that match Liard's best-fit work.
The substance of responses. Real interest versus polite no.
Buyers asking to learn more, share a quote, or schedule a call.
Coverage of right-fit companies inside Liard's target market.
What we learn each week about angles, segments, and timing.
Liard has the operational credibility. The outbound opportunity is to turn that credibility into a repeatable market development system.
The next step would be a focused review of Liard's best-fit market, buyer roles, and the outbound angles most likely to create real conversations.
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